THE BUMRUSH

Life has not been great for Tom Cruise recently. He jumped on Oprah’s couch, went nutso on the Today Show, played a German WWII Colonel Claus von Stauffenberg like he was Maverick in Top Gun, and was dumped by Paramount Pictures (among many other things). And now his latest movie with Cameron Diaz called “Knight and Day” looks like it’s going to bomb hard, making only $3.8 million dollars in its opening day.

You can’t completely blame Cruise on this one. The movie has been getting surprisingly decent reviews online – something akin to one of those classic summer popcorn movies with good action and surprisingly believable chemistry between Cruise and co-star Cameron Diaz.

Unfortunately, Cruise’s Q-rating is lower the CEO of BP right now, and it appears people don’t want to watch his Scientologist-loving ass on the big screen any more than I want to see the painful devolution of Adam Sandler (Grown Ups… really? REALLY?)

Despite the intense marketing campaign (Including begging Apple for help), “Knight and Day” is expected to gross in the neighborhood of $20-$25 million dollars this weekend. That isn’t a complete disaster compared to something like Jonah Hex, but considering the production costs were around $117 million (with a crazy marketing push on top of that) this movie is going to have a really hard time breaking even.

Labels: box office, movies, news, tom cruise